This product targeted a Russian-speaking market; interface language reflects production localization.

Many people want to exercise but drop off due to:

RizeUp’s approach is to make daily workouts feel like a game: clear next steps, immediate rewards, and visible progress.

I led the end-to-end product UX/UI from discovery to launch, aligning a ~20-person cross-functional team through flows, prototypes, and production handoff, and working closely with motion designers to bring the character-driven feedback system to life. I was accountable for design direction and quality across the app, while collaborating closely with motion and engineering to ship.

The product is built around a repeatable daily habit loop:

Program Map: “levels/day progression”

Users see a clear path: complete today’s workout to unlock the next level/day.

4.2. Workout experience: “defeat laziness”

The workout screen is intentionally minimal: focus stays on the exercise video + progress feedback.

A lightweight retention trigger that rewards daily engagement and adds surprise.

Competitive motivation: users see weekly/monthly/global rankings.

Users can buy boosters with in-app currency to accelerate rewards/progression.

The profile screen consolidates stats (streaks, completed exercises, coins, achievements) and social connections.

Marketing & launch support — 3 landing pages

To support launch and acquisition, I designed 

, each optimized for a different visitor intent (from “just install it” to “convince me”).

 a clean “download-first” entry point.

Product explanation (features + characters)

 “understand the product and fall in love with it.”

Brand story / positioning (mission & goal)

 credibility + meaning (“why this product exists”).

9. Working with motion designers & developers

Because the product uses characters and game feedback, motion is part of UX, not decoration.

RizeUp [CLICKABLE]

An AI-powered B2B communication ecosystem.

Most enterprise work begins in conversation—decisions, commitments, and next steps. However, turning these conversations into actual execution requires manual coordination, and work gets scattered across fragmented tools. This creates a massive gap between what is said and what actually gets done.

Blink was created to bridge this gap. It is an AI-powered B2B ecosystem designed to turn communication into a "Blink"—effortless, natural, and instantaneous. As the Product Designer, my objective was to design a scalable, cross-platform ecosystem powered by a decentralized context engine (the "Blink Brain"). 

 for the end-to-end user experience, from the consumer-style mobile app for on-the-go professionals to the complex desktop command center for deep work.

For the mobile workforce, speed is the primary metric. The mobile application was designed with a Light Mode aesthetic to feel approachable, clean, and highly consumer-friendly. The core UX challenge was allowing users to execute complex tasks with minimal physical interaction.

While mobile is built for speed, the Desktop application is the command center for high-stakes orchestration and deep work. For this environment, I utilized a sophisticated Dark Mode interface. This reduces eye strain during prolonged use and visually separates the heavy-lifting workspace from the lightweight mobile experience.

The UI architecture heavily relies on subtle liquid glass and depth, ensuring that the AI elements feel fluid, modern, and distinct from static background information.

The design directly supported the product's successful market entry and user adoption. By transforming abstract AI capabilities into an intuitive, frictionless interface, the product achieved:

In parallel with the product UX I developed the 

Blink [CLICKABLE]

As the CEO of a fast-moving AI startup, finding a Product Designer who truly understands both complex B2B workflows and sleek, consumer-grade UI is incredibly rare. Dias is exactly that kind of designer. He owned the end-to-end product design for Blink Labs, successfully bridging the gap between our mobile application and our robust desktop command center.

He operates with a high level of autonomy, strong UX logic, and a fantastic eye for visual detail. Any product team would be incredibly lucky to have him.

Adilkhan Rashit

Dias’s design decisions always connect back to the user journey — crisp, intuitive, and well-reasoned.

Kuanysh Amangali

I worked with Dias on project Nimbl. He had been part of the project for a long time and was responsible for my onboarding. Dias provided a high-quality introduction to the product, its logic, and internal processes, which made my adaptation to the project smooth and efficient.

We worked closely together on product tasks, discussed solutions, approaches, and interface details. Dias is a strong designer with a solid product mindset, great teamwork skills, and a structured approach to problem-solving. In addition to his professional skills, he is also a very pleasant person to work with.

RizeUp [CLICKABLE]

Dias Nurbergenov